Kepler by CMT Web
Build your site with CMT Web.

SEO that knows what happened. And what to do next.

Kepler turns crawl data, Search Console, analytics and market signals into ranked work, safe recommendations and measured outcomes. Included with every CMT Web site.

Build your site with CMT Web. See how Kepler works
Scroll to the system

01 / How it works

SEO work, in the right order.

Kepler keeps the whole chain connected—from the page we observed to the change we made and the result that followed.

  1. 01

    Crawl

    Robots-safe fetch

  2. 02

    Observe

    GSC + GA4 facts

  3. 03

    Diagnose

    Versioned detectors

  4. 04

    Prioritize

    Explainable score

  5. 05

    Recommend

    Grounded AI draft

  6. 06

    Change

    Approved deployment

  7. 07

    Measure

    Frozen experiment

Selected URL

cmtweb.com/services/seo

Snapshot
2026-08-30 · 09:14 ET
Status
200 · Indexable
Canonical
Self-referencing
Evidence
crw_9fa2 · gsc_02d8 · ga4_c8a1
Bundle hash
sha256:7f5b…c9e1

Evidence timeline

Before Observed

12,842 impressions
312 clicks · 2.43% CTR

Change Approved

Title, FAQ schema
and internal links

After Measured

22,619 impressions
712 clicks · 3.15% CTR

Same page. Same evidence chain. Every number retains its source, grain, date and calculation version.

02 / Evidence

A complete evidence layer for every page.

Kepler keeps raw observations, normalized facts, interpretations and proposed actions separate. You can always trace the conclusion back to what was actually seen.

01

Website intelligence

Every page, as evidence.

Robots-aware crawling, URL identity, redirects, canonicals, metadata, structured data, links, images and rendered-DOM escalation—captured without flattening uncertainty.

02

Search intelligence

First-party demand.

Search Console facts retain their exact query/page grain, finality, dimensions, coverage and request version. Missing is never silently treated as zero.

03

Business outcomes

Analytics with caveats intact.

Organic landing sessions, configured conversions, purchases and revenue stay aggregate, versioned and separate from any claim about the exact converting query.

04

Market intelligence

What the SERP adds.

Location, language and device-specific rankings, features, demand and bounded competitor structure enrich the decision without replacing first-party truth.

AI discovery

Observe the answers people are getting.

Repeated provider-specific samples measure mentions, citations and recommendation share across a frozen prompt library. Conditions, model changes, refusals and incomplete denominators stay visible, so an observation never becomes a claim of universal “AI rank.”

41% mention rate 27% citation rate 18% recommendation rate

03 / Priority

The useful answer is not always “write more.”

Kepler ranks the work that can actually move the business—and explains every point. Existing pages come first unless the evidence supports a genuinely different intent.

Top priority

Service page losing non-brand clicks

Sustained demand, a widening performance gap and a page Google already understands.

82.4 Opportunity score
Demand Sustained first-party impressions
91
Performance gap Expected clicks vs. observed
88
Business value Approved service priority + outcomes
84
Existing relevance Dominant query-page association
76
Confidence Coverage × freshness × sample
82
Effort Typed action estimate
43
Risk Reversibility + blast radius
18

04 / Recommendations

AI can draft. It cannot make the decision.

The model sees a bounded evidence package, has no tools, and returns a strict schema. Objective metrics, business truth, permissions and deployment authority stay in the product.

  1. 01

    Evidence bundle

    Sources, hashes, timestamps and approved business facts

  2. 02

    Structured analysis

    Claims, gaps and unknowns tied to evidence IDs

  3. 03

    Grounded draft

    Typed actions with current and proposed state

  4. 04

    Deterministic validators

    Facts, SEO policy, targets and safety invariants

  5. 05

    Human approval

    Edit, approve, reject or defer the exact version

Tangible output

A reviewable diff, not a black-box answer.

No tools Typed actions Fact IDs Approval required
Before Orlando Website Design | CMT Web

Custom websites for growing businesses.

Proposed Custom Website Design in Orlando | CMT Web

Custom website design, development, hosting and evidence-driven SEO for businesses.

Facts: F-1023 · F-2047 Validators: 6 / 6 passed

05 / Change and measure

Every change leaves a trail.

Approved manifests bind the exact target, diff, actor and version. Preview, deployment, production verification, rollback evidence and the experiment all point to that same change.

Change set chg_01HZX6 Exact manifest hash
01PreviewRendered + validated
02DeployExact reviewed revision
03VerifyIndependent read-back

Honest outcomes

  • Success

    Movement cleared the frozen materiality and uncertainty gates.

  • Neutral

    Enough evidence shows the change stayed inside the neutral band.

  • Failure

    The primary metric or a guardrail moved materially the wrong way.

  • Inconclusive

    The experiment stayed valid, but the available evidence cannot decide.

  • Not evaluated

    Integrity was compromised, so Kepler refuses to manufacture a result.

Kepler reports what improved following the change—and says plainly when the data cannot establish why.

06 / Architecture

Built like infrastructure, not a plugin.

Kepler keeps evidence, authority and execution separate—so every job can retry safely and every client stays isolated.

Execution plane

Crawl + render workers

  • Static crawlerBounded HTTP, parsing and graph extraction
  • Browser rendererIsolated escalation for JS-dependent pages
  • Managed fallbackSame job contract when private capacity disappears

Managed control plane

Authorization, policy and orchestration

  • Multi-tenant application services
  • PostgreSQL + pg-boss durable state
  • Audit, budgets, approvals and telemetry

Data + signal providers

Replaceable contracts

  • Search ConsolePerformance + coverage
  • Google Analytics 4Aggregate outcomes
  • SERP + keyword dataMarket conditions
  • AI providersBounded analysis + observations

Controlled change

Git + Cloudflare

Protected review, exact revision identity, preview, production read-back and compensating rollback.

Forced RLSImmutable evidenceIdempotent jobsProvider-neutralHuman approval

Technical demo

Sample run

pages observed
24,681
opportunities ranked
1,942
changes measured
138
cross-tenant reads
0

Your website should come with an SEO system.

Kepler ships with every CMT Web site today. Standalone access for businesses that only need SEO is coming through the beta.

Build your site with CMT Web. Ask about Kepler